1. Who we are
Crown Services LLC (“we,” “us,” or “our”) is the controller of personal information collected through our final expense / burial insurance quote interest web pages, Meta Instant Forms, and related inbound call experiences for this campaign.
Questions: johan@brightcall.ai.
This policy covers:
- Hosted landers (including niche FE / burial rate-check pages)
- Meta Instant Forms linked to our ads
- Inbound calls to our campaign number answered by an automated / AI assistant and, when eligible, warm-transferred to a specialist
We do not sell insurance on these forms. Submissions are requests for information / quote interest only and are not insurance applications.
2. Information we collect
2.1 Information you provide
| Category | Examples |
|---|---|
| Identity | Full name |
| Contact | Phone number |
| Location (self-reported) | U.S. state |
| Age band | Self-selected band (not date of birth) |
| Consent artifacts | Checkbox state, consent text version, timestamp (UTC) |
We do not collect via Instant Form: SSN, medical conditions, insurance status, insurer name, debt, disabilities, or income amounts.
2.2 Information collected automatically
| Category | Examples |
|---|---|
| Device / network | IP address, user-agent / browser type |
| Session | Landing URL (including query string), session or lead ID |
| Attribution | UTM parameters, click IDs such as fbclid when present |
| Call metadata | Call timing, disposition, CRM / AI tags |
2.3 Service providers
Authorized service providers acting solely on our behalf (hosting, CRM, consent logging, AI calling platform) may process the above categories to place or connect calls and maintain records as instructed by Crown Services LLC.
3. How we use information
- Respond to your quote interest and connect you with a specialist about final expense / burial life insurance information and appointment scheduling
- Contact you by phone, SMS/MMS, and/or autodialer, including artificial or prerecorded voice and/or AI-assisted / AI-generated voice, when you provide prior express written consent (typically up to 90 days or until you revoke)
- Operate inbound AI answering, state eligibility checks, warm transfer during business hours, or off-hours callback saves
- Maintain consent evidence and honor revocation / DNC
- Measure campaigns, prevent abuse, and comply with law
Consent is not a condition of purchase.
4. Sharing of information
| Recipient | Purpose |
|---|---|
| Authorized service providers | Hosting, CRM, analytics, consent logging, AI calling — on our behalf only |
| Specialist / transfer destination | Warm transfer of consented, eligible callers to a human specialist |
| Advertising platforms | Limited technical data for delivery/measurement consistent with platform terms |
| Advisors / authorities | When required by law or to protect rights and safety |
We do not sell your phone number on an open partners list. Seller of record on consent copy: Crown Services LLC.
5. Cookies, pixels, and similar technologies
Our landers and ads may use cookies, pixels, or similar technologies for session function, attribution (UTMs / click IDs), and abuse detection. You can control cookies in your browser. Platform policies (e.g. Meta) also apply when you use their products.
6. Retention
- Active consent window: typically up to 90 days from submission for AI/ATDS marketing contacts under the PEWC shown (or until revocation)
- Evidence / suppression: consent artifacts and DNC / STOP flags may be retained longer as needed for compliance
- We delete or de-identify data when retention is no longer necessary, where practicable
7. Your choices and rights
Revoke / STOP / DNC
- SMS: Reply STOP
- Voice: Ask to stop calls / be removed — we tag the record and do not transfer or schedule further marketing AI calls under this consent
- Email: johan@brightcall.ai
We honor revocation as soon as practicable and suppress across CRM and AI calling tools the same day when operationally possible.
Access / correction / deletion
Where U.S. state privacy laws apply, email johan@brightcall.ai to request access, correction, or deletion. We may verify identity and the associated phone number. Some records may be retained as permitted or required by law.
8. Children’s privacy
Services are for adults 18+. We do not knowingly collect information from children under 18. Contact us to request deletion if you believe we have.
9. Security
We use administrative, technical, and organizational measures appropriate to the data (access controls, HTTPS where published, limited provider access). No method of transmission or storage is 100% secure.
10. AI / automated calls
An automated / AI assistant may answer or place calls under your PEWC. The assistant discloses that it is automated / AI early in the call. During approximately 11:00am–5:00pm America/New_York (ET) (ops assumption — confirm), eligible callers in supported states may be warm-transferred to a human specialist; outside those hours we may save details for a next-business-day callback. Recording / monitoring may occur where permitted and disclosed.
11. Changes
We may update this policy. The effective date above will change when a new version is published at https://lionrock-fe-mvp.pages.dev/privacy. Material consent-language changes are versioned on forms.
12. Contact
Controller: Crown Services LLC
Privacy email: johan@brightcall.ai
This policy URL: https://lionrock-fe-mvp.pages.dev/privacy